What We Know
UEFA has appointed U.S.-based Relevent as the exclusive marketing and sales partner for its national-team competitions, making this the agency’s second rights-sales agreement with European soccer’s governing body.2Backed by 2 sourcesAssociated Pressuefa.com The mandate covers commercial rights connected to the European Championship and other UEFA national-team competitions from 2028 through 2036, including sponsorship and media-rights sales.2Backed by 2 sourcessportbusiness.comsportspro.com
Relevent’s appointment replaces CAA Eleven as UEFA’s national-team rights agency, marking the first reported switch of agency for those rights.1Backed by 1 sourcessportbusiness.com The supplied reports do not state the deal’s financial value or detail how the rights will be distributed across markets and competitions.4Backed by 4 sourcesAssociated Pressuefa.comsportbusiness.comsportspro.com
The agreement is described as financially important to UEFA, although the supplied material does not provide a deal value.1Context from one sourceThe Washington Post
Source Comparison
Aligned reportingCorroborates
- Associated Press↗Its headline directly supports UEFA’s appointment of Relevent and identifies the agreement as the agency’s second rights-sales deal with UEFA.
- uefa.com↗UEFA’s own headline confirms Relevent’s appointment as the exclusive marketing and sales partner for national-team competitions.
- sportbusiness.com↗The headline supports Relevent’s exclusive mandate for UEFA national-team commercial rights and identifies CAA Eleven’s displacement as the first agency switch.
- sportspro.com↗Its headline and snippet support the replacement of CAA Eleven and specify that Relevent will sell sponsorship and media rights for the Euros and other competitions from 2028 to 2036.