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Older than 2 weeksJust now

UEFA appoints Relevent to sell national-team rights from 2028 through 2036

  • 7 sources analyzed
  • Source mix: Web
  • Momentum: Older than 2 weeks

What We Know

UEFA has appointed U.S.-based Relevent as the exclusive marketing and sales partner for its national-team competitions, making this the agency’s second rights-sales agreement with European soccer’s governing body.Backed by 2 sourcesAssociated Pressuefa.com The mandate covers commercial rights connected to the European Championship and other UEFA national-team competitions from 2028 through 2036, including sponsorship and media-rights sales.Backed by 2 sourcessportbusiness.comsportspro.com

Relevent’s appointment replaces CAA Eleven as UEFA’s national-team rights agency, marking the first reported switch of agency for those rights.Backed by 1 sourcessportbusiness.com The supplied reports do not state the deal’s financial value or detail how the rights will be distributed across markets and competitions.Backed by 4 sourcesAssociated Pressuefa.comsportbusiness.comsportspro.com

The agreement is described as financially important to UEFA, although the supplied material does not provide a deal value.Context from one sourceThe Washington Post

Source Comparison

Aligned reporting
4 corroborates - 1 adds context - 0 conflicts